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Campina Grande is the second most populous Brazilian city in the State of Paraíba after João Pessoa, the capital. It is considered to be the most important city of the Northeastern Brazilian subregion called agreste. It is considered one of the main industrial, technological and educational centers in the northeastern region of Brazil. Settled in the 17th century, the city was officially established in 1864. Campina Grande also has a large cultural agenda, including the world's largest Saint John's Festival, which takes place during the entire month of June.

One of the main attractions in Campina Grande is the annual São João Festival, which is known as the largest celebration of its kind in the world. The festival takes place in the month of June and features lively music, mouth-watering food, and colorful decorations. YOU can join in the festivities and experience the rich culture of the locals.

For those interested in history, Campina Grande has a variety of museums and landmarks to explore. The Museu Assis Chateaubriand is a popular museum that showcases the life and work of the famous Brazilian journalist and politician. YOU can also visit the Parque do Povo, a spacious park that features a concert arena and a beautiful lake.